Clinic Sales Mastery Course
Sales Mastery: The Mind Behind the Close
Go beyond the scripts and develop the mindset and confidence of a true closer.
This is your next step in building a team that crushes sales for your clinic. Sales Mastery goes beyond what to say on a call. It trains your thinking, your energy, and your presence.
This course is how you drastically change your confidence on sales calls, which leads to more trust from clients and more sales for your clinic.
What’s Inside
This course breaks down the inner game of high-performing sales reps and how to coach your team into that same mindset.
Your team will learn how to:
Drop the myths that keep them stuck
No, they don’t have to be extroverted. No, they don’t have to pressure anyone. Yes, they can lead with calm confidence.
Hold powerful frames in every conversation
Learn how to step into the Doctor Frame, the Moral Authority Frame, and the Prize Frame—so clients follow, not resist.
Create clarity that drives action
Guide prospects to uncover their own pain, see their own future, and recognize your offer as the logical next step.
Transfer unshakable certainty
Learn how to build deep, internal conviction so clients feel safe making powerful decisions even if they’re scared.
Enter flow state on command
Train your team to lead calls with grounded focus, calm delivery, and quiet power. They’ll learn to thrive under pressure.


This is the course for clinics that already know the basic foundations of what to do to sell, but are ready to get into the deeper work of how to do it at a higher level. We recommend your team first goes through our Intro to Sales and Marketing Course before entering into Sales Mastery.
We used these exact mindset frameworks to take our clinic from $0 to $3M+/year without high-pressure tactics or a huge sales team.
This course gives you the real sales psychology and internal disciplines we use every single day to ethically close high-value clients.

All Courses Include:
At Clinic Culture, we know lasting transformation takes more than just a great course—it takes ongoing support, resources, and community. That’s why every training experience includes the following powerful tools to help you apply what you learn and stay supported every step of the way.
Stay sharp, stay current, and get your questions answered.
Each month, you’ll get exclusive access to live webinars and trainings hosted by our expert team. These sessions cover advanced topics in leadership, sales strategy, clinic operations, team management, and more. We also host Q&A sessions where you can get real-time feedback on your clinic challenges.

You’re not in this alone—learn, share, and grow alongside other ambitious clinic leaders.
Join a curated community of clinic owners, operators, and team leads who are walking the same path. Inside our members-only group, you’ll find peer support, accountability partners, behind-the-scenes insights, and solutions to challenges you didn’t even know you had.

Skip the guesswork—plug in systems that are already working.
Our vault of tools is your shortcut to running a smoother, more profitable clinic. You’ll get access to proven templates and resources that have been used in real clinics—so you don’t have to build everything from scratch.

When you’re stuck, we’re here. No more spinning your wheels.
All course participants have access to a team of seasoned clinic consultants and sales strategists who can help you troubleshoot problems, tailor strategies to your team, and make confident decisions. Whether you’re refining a compensation plan or restructuring your team, we’re one message away.
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